Born in Washington, DC, in 1948, Paula Scher has become one of the best graphic designers in the United States.

After graduating from the Tyler School of Art at Temple University in Philadelphia with a BFA, Scher was awarded a Doctor of Fine Arts Honoris Causa by both Corcoran College of Art and Design, and Maryland Institute College of Art.  In the 70’s, Paula Scher worked with companies like CBS and Atlantic Records designing album covers, before moving on to art direction in magazines.  She worked at Time Inc. until starting her own design firm known as Koppel Scher.  During her career, she has been presented with hundreds of industry honors and awards including the Chrysler Design Award for Innovation in Design, an AIGA medal from American Institute of Graphic Arts as well as an induction into the Art Directors Club Hall of Fame.

Paula Scher has designed for countless companies.  Some of her most notable design work includes:

  • Citibank
  • Coca-Cola
  • Time Magazine
  • Tiffany & Co.
  • Museum of Modern Art
  • Metropolitan Opera
  • NYC Ballet
  • NY Times
  • GQ

Currently, Scher is a principal at the New York office of the Pentagram Design Company, one of the largest/most successful design firms in the world. Here’s a link to her recent work with Pentagram:

One of Paula Scher’s most prominent (and one of my favorite) logo’s was done in 1998 when Citibank paired with Travelers, a then insurance giant, as the largest merger in the world.  The famous Citibank logo was created on a napkin, and incorporated both the Citibank name, and the Travelers’ red umbrella.  Here are pictures of both the napkin sketch and the transformation of the Citibank and Traveler logos.